• Home
  • About
    • About
    • Policies
  • Submissions
    • Op-eds
    • News / Announcements
  • Contact
  • Donate
  • Skip to primary navigation
  • Skip to content
  • Skip to primary sidebar
  • Skip to footer

eJewish Philanthropy

Your Jewish Philanthropy Resource

  • News Bits
  • Jewish Education
  • Readers Forum
  • Research
  • Show Search
Hide Search
You are here: Home / In the Media / Reaching Teens Through Technology

Reaching Teens Through Technology

June 26, 2011 By eJP

from The New York Times:

Charity Goes Mobile to Appeal to Young

… The messages went to teenagers who were more or less “defunct,” meaning that her organization, Do Something, had not heard from them in some time. For this appeal via text, some 20 percent returned to the fold in nine minutes. “It was nuts,” Ms. Lublin said.

Right then and there, she decided Do Something, a national nonprofit group that works to involve teenagers in civic activities, had to go mobile. No longer could it rely on its Web site to motivate young people to take part in social activism. Instead, it would rely on mobile technology in the hopes of substantially increasing its reach and impact.

“Teens receive, on average, over 3,300 texts a month, and their phones are part of their social tissue,” said Reid Hoffman, the founder of LinkedIn and a new member of Do Something’s board. “I’m convinced this is the best way to move teen philanthropic action to a new level in terms of scale and effectiveness.”

Print Friendly, PDF & Email

Filed Under: In the Media Tagged With: mobile giving, youth philanthropy

Click here to Email This Post Email This Post to friends or colleagues!

Reader Interactions

Primary Sidebar

Join The Conversation

What's the best way to follow important issues affecting the Jewish philanthropic world? Our Daily Update keeps you on top of the latest news, trends and opinions shaping the landscape, providing an invaluable source for inspiration and learning.
Sign Up Now
For Email Marketing you can trust.

Continue The Conversation

  • Email
  • Facebook
  • RSS
  • Twitter

Recent Comments

  • Andrea Wasserman on Human Capital in the Age of Amazement:
    Reflections on Ted2018
  • David on Birthright Israel and #MeToo
  • Jordan Goodman on Reinventing the Jewish Public Square: Promoting a Jewish Community Relations Model for the 21st Century
  • Yehuda on Parting the Red C’s – Escaping Egypt and the belief that Millennials won’t pay
  • FPHoffnung on Parting the Red C’s – Escaping Egypt and the belief that Millennials won’t pay

Categories

Archives

Footer

What We Do

eJewish Philanthropy highlights news, resources and thought pieces on issues facing our Jewish philanthropic world in order to create dialogue and advance the conversation. Learn more.

Top 40 Philanthropy Blogs and Websites to Follow in 2018

Copyright © 2018 · eJewish Philanthropy · All Rights Reserved