Reaching Out to Upwardly Mobile Russian Jews

from The Jewish Week:

Facebook Page Spurs Russian Giving

Memo to fundraisers for major Jewish organizations; if you want to raise significant funds among young, upwardly mobile Russian Jews, you had better get hip to the potential of using social networking sites.

… “For decades, the conventional wisdom among Jewish organizations is that Russian Jews don’t have the philanthropic instinct, except for the handful of wealthy Russian Jews who make large gifts to the UJA-Federation Russian Division. We have shown that if you use social networking technology to connect with young Russian professionals, they are more than ready to open their wallets to help the next generation enjoy the same wonderful activities at the ‘J’ they themselves once experienced,”