Prepare Now and Think Creatively

from the Nonprofit Technology Network:

How Will Your Nonprofit Raise Money in 2012?

With the global financial crisis at its peak and a recession looming, many nonprofit managers are probably asking themselves, “How will my nonprofit raise money next year?” I suspect fewer fundraisers are asking themselves, “How will my nonprofit raise the money it needs four years from now?”…

Raising money in 2012 will require creativity and foresight. Micro-philanthropy — that ambiguous term that refers to all things socially networked, small-scale, and charitable — will have matured…

Over the next four years, innovative organizations will use technology to transfer to individuals the reins on everything from program work and evaluation to fundraising and communications. Raising money in a micro-philanthropic environment will come naturally to these groups.