Deciding on an approach to funding is a critical task. Should you fund programs or provide operating support? Invest in established organizations or experiment with start-ups? The answers to such questions constitute a company’s brand identity; in philanthropy, one must consider where the soul meets the business plan.

Such was the reasoning behind the Create Your Own Legacy materials produced by 21/64, a group many of us are familiar with for launching the annual Slingshot 50.

Now, understanding the accelerating move to mobile, they have released an iPhone application, a companion piece to the printed deck of images – designed for users to search the image database, tag chosen images with keywords and notes, and send their choices to others.

Check it out; and at the same time, think about how your organization is preparing to respond to the move to mobile.

Picture Your Legacy for iPhone and iPod Touch is available from iTunes.

about: 21/64 is the division of the Andrea and Charles Bronfman Philanthropies that specializes in next generation and multi-generational strategic philanthropy.