Deciding on an approach to funding is a critical task. Should you fund programs or provide operating support? Invest in established organizations or experiment with start-ups? The answers to such questions constitute a company’s brand identity; in philanthropy, one must consider where the soul meets the business plan.
Such was the reasoning behind the Create Your Own Legacy materials produced by 21/64, a group many of us are familiar with for launching the annual Slingshot 50.
Now, understanding the accelerating move to mobile, they have released an iPhone application, a companion piece to the printed deck of images – designed for users to search the image database, tag chosen images with keywords and notes, and send their choices to others.
Check it out; and at the same time, think about how your organization is preparing to respond to the move to mobile.
about: 21/64 is the division of the Andrea and Charles Bronfman Philanthropies that specializes in next generation and multi-generational strategic philanthropy.