According to this week’s Chronicle of Philanthropy, and based on a newly released report from John Hopkins University, values and mission are the selling points charity leaders should focus on when they seek to recruit new employees.

Charities, for example, ought to emphasize that the nonprofit workplace can offer a greater sense of personal fulfillment and flexibility than many jobs in the business world.

The report from Johns Hopkins also discusses how to handle practical matters about recruitment, too, like the salary considerations that may discourage young people from taking nonprofit jobs. It says that student-debt burdens often make it challenging for college graduates to pursue careers at charities when they typically can make more money at for-profit organizations.

Read the Chronicle article here and access the John Hopkins project findings here: Nonprofit_Recruitment_and_Retention.pdf