A round-up of recent tidings heard around the non-profit world…

By The Numbers: Web Counts – Do Visitors Matter?

Web statistics can overload you with information about site visitors – where they live, how long they spent on your site, what Web browser they are using and more. The challenge is realizing how that information is relevant to your nonprofit.

4 Tips For Considering New Technology

• If new technology for your organization requires more staff time than it saves, don’t use it
• Training is critical to using technology effectively. Many nonprofits have powerful tools they can’t use because of insufficient training.
• Don’t forget to evaluate the vendor’s customer service and technical support services, which can set one vendor above the rest. Seek out the top experts — not the “discounted” service. (Nobody talks about finding “the hospital’s cheapest surgeon.”)
• Investigate how long the technology vendor has been in business. Many software suppliers don’t stay in business for long. The longer the company has been in business, the better the odds it will still be around in 10 years.

7 Things to Remember When You’re Marketing Online

BUILD ANTICIPATION

If you’re providing great content, your friends will keep their eyes out for it and they’ll start looking forward to your announcements. Keep them up to date, and let them know when something good is coming.

KEEP IT REAL

Part of social networking is adjusting to a less formal crowd. If you sound stale and out of touch, they’ll detect it. Be approachable, creative, and even funny.

don’t forget to click on the title for the other five!

The DMA Nonprofit Federation’s 2008 Nonprofit Leadership Summit was held last week in Palm Beach. Here’s a separate post on some of the sessions.