New Study: People Who Don’t Support Nonprofits
from Fundraising Success:
Most people who do not financially support any nonprofit organizations believe the wealthy need to step up and give to charity so they don’t have to. A majority of non-donors also have concerns that most nonprofits aren’t really solving any problems, and that too much of their money would go toward overhead and expenses to make their gift worthwhile.
… Non-donors also express a number of concerns about nonprofit organizations. For one thing, 61 percent say, “So many nonprofit organizations are asking for money that it’s just a turn-off,” including 20 percent who agree strongly with this, and another 41 percent who agree somewhat. Complaints about this increase as age increases.
Fifty-eight percent of non-donors also believe, “If I gave to a nonprofit organization, too much of my money would go toward overhead and expenses to make my gift worthwhile.” Twenty percent feel strongly about this, with another 38 percent agreeing somewhat.