Media relations at the upcoming GA are off to a roaring start.

A briefing to discuss the what and why of the upcoming GA was scheduled for 4 pm today. UJC Senior Vice President and Director General of UJC Israel, Nachman Shai was to be the speaker. At 4:05 pm, he called to say he was to busy to show up – and made no offer to the waiting participants to reschedule.

I sure hope this is not an indication of media relations over the next week. With the multitude of concurrent programs, everyone’s time is pretty valuable.