Implementing and maintaining a successful blog may be the most critical aspect of your online fundraising efforts. There are many reasons a non-profit should host a blog. For fundraising, there are a few basic reasons why blogging makes sense:

• Blog Readers are an Ideal Audience – The typical blog reader is young, wealthy, active, and influential. Blog readers are 11 percent more likely than the average Internet user to have incomes of or greater than $75,000. (Clickz.com)
• Continuous Communications Leads to Continuous Donation – Blogs offer the element of human interaction and constant communication needed to truly drive home your organization’s goals and objectives. Staff members will be more informed and motivated, and supporters will become lively, engaged, and ready to contribute.

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