“Mobilegeddon” is Almost Here; Is Your Organization Ready?

Google Developers screenshot; April 15, 2005
Google Developers screenshot; April 15, 2015

Jewish Federations of North America; Chicago, Los Angeles and New York Federations
among a multitude of organizations not prepared
(confirmed by Google Developers April 15, 2015)

The event that the Search industry has dubbed “Mobilegeddon” is almost upon us. Beginning April 21st, Google will be updating its algorithm to increase its emphasis on “mobile friendliness” when ranking search results.

If your site is not mobile-friendly, it could be penalized and not appear up high in Google search results. If a potential supporter or a client in need is searching for you using their phone, they may not be able to find you easily.

Remember, user experience is key! (Nothing is worse than having a site visitor click through and be unable to navigate to where they want to go.)