As with any other part of your organization’s marketing mix, your online fundraising strategy needs to be planned out. Slapping a “donate” button on your website and expecting miracles makes as much sense as placing a stack of fliers in your office foyer and thinking money will come pouring in through all the open doors and windows.

Therefore, as we head into those hazy-lazy days of summer, we’re advocating that you check out your online fundraising strategy and tackle four main areas, which will in turn boost your success (courtesy of Network for Good):

• Work Your Website
• Evolve Your Emails
• Match Up Your Marketing (Offline and Online)
• Know Your Numbers