Links of Interest
We’ve recently added the following articles to our Resource Library. We update this section bi-monthly (or more) so don’t forget to check back often – you’ll always find new articles and links with helpful information.
A Few Good Online Survey Tools
Ever wonder how well your annual dinner event was received? Looking to evaluate a new program? Need to collect data for a big research project? Surveys can be a huge help in understanding what your constituents think and how successful your programs are.
Building an Integrated Online Fundraising Strategy
An online fundraising program consists of much more than a “Donate Now” button on your Web site. An organization needs to be proactive in communications with donors and potential donors both online and offline. The most successful nonprofits maintain an integrated approach for fundraising. But with so many channels, trying to find the right balance is difficult.
Today the web fully supports video. And that requires a new paradigm for how you think about video, how you document your work, and how you reach out to your constituents.
This 7-part introduction is designed to get you thinking about online video, and to get you started on the path toward becoming a more web-centric organization.
On Social Media And Culture Shift
Successful adoption of social media is far more cultural than operational.
The difficulty in social media, contrary to frequent discussion, isn’t in how to use the tools or the tactics. It’s not about measurement or determining ROI. Those things are tangible, and solvable, with time, dedication, and elbow grease.
The challenge lies here: for most companies, adopting social media means changing their mindset about how they do business.
When people are first introduced to email marketing, they are thrilled to find that they can get detailed reporting that tells them who is (or isn’t) opening their emails and what they’re clicking on. But then they take a look at the open rate report and it brings up more questions than it answers.
