Leveraging Relationships; Enhancing Mission

from The Fundermentalist:

Inside the Nextbook-JDub partnership

… when Nextbook, which publishes a series of high quality Jewish books and the online magazine Tablet, and JDub, the nonprofit Jewish record label, announced a strategic partnership last week, we saw what all organizations can and should do – look at their missions, try to figure out how to become stronger in spite of the recession, and position themselves to emerge from this dark economic climate running.

… This is not a merger, but a partnership from which both parties feel they can benefit. They both took a look at their missions  – JDub’s is to advance Jewish culture and build Jewish community through music, and Nextbook’s is to advance Jewish culture and build Jewish community through literary endeavors – and saw a natural fit.

How did the full-scale partnership come together? The two organizations have built a familiarity and a trust by working together on smaller projects over the past year. They knew each other, liked each other and saw a fit.