The “Victory of Life”-Israel Race for the Cure to be held this Thursday, October 28th, in Jerusalem will be the highlight of the organization’s launch events in Israel.

The event will bring to Jerusalem people from all over Israel to promote the education for early detection of breast cancer. Komen races for the cure take place in cities and sites all over the world creating a powerful and meaningful public presence that brings attention and influences public agenda. The race in Jerusalem will be opened by internationally renowned fashion designer Dorin Frankfurt who has agreed to volunteer as the race’s honorary chairperson.

This initiative is a continuation of the organization’s plan of action to work globally to discover and deliver the cures for breast cancer. Susan G. Komen for the Cure is a unique foundation as it combines the support for scientific research with funding for education, screening and treatment programs on a global scale.

Susan G. Komen for the Cure has invested nearly $1.5 billion globally in research, education, screening, treatment and awareness programs particularly geared to low income communities where the need for outreach and education are greater. The organization has invested more than $900 million to support scientific research and an additional $450 million to provide education, screening and treatment programs aimed at early detection and dealing with the disease. The organization has cooperated with more than 50 government and non-governmental organizations in five continents in order to develop solutions and strategies for dealing with the global breast cancer crisis.

During its years of operation the Susan G. Komen for the Cure has developed its unique Races – runs, walks and symbolic marches – coined the Susan G. Komen Race for the Cure® Series, as main vehicles for both raising awareness while empowering people and giving those who have the disease support and hope. The Komen Race for the Cure Series currently takes place in 141 cities around the world.

Breast cancer is the most prevalent cancer among women. In Israel alone breast cancer constitutes nearly 30 percent of all cancer cases and is the number one reason for death amongst women in Israel. In the last 25 years the frequency of diagnosis with breast cancer has gradually risen with over 4,000 new cases diagnosed every year hitting women at a younger age than ever up to a short time ago.

The Susan G. Komen for the Cure organization has contributed over $2 million in Israel in the last 16 years to support varying breast cancer research projects as well as women’s outreach programs.

For more information, and to register for the event, check out Komen Israel’s website.

The Susan G. Komen for the Cure® activities in Israel are in partnership with International Hadassah Women’s Organization and hosted by Jerusalem Mayor Nir Barkat.

image: The Shrine of the Book at the Israel Museum, bathed in pink for last night’s reception in honor of the Race.