The Jewish Agency for Israel began a new campaign today in the Israeli press. In front page mega-sized ads they proclaim: "Keeping the promise that any Jew, every Jew, has a home in Israel." The interesting sidebar, JAFI's new tagline: As Israel's largest and most effective nonprofit, the Jewish Agency is the leader in partnering the people of Israel with communities and donors worldwide to meet Israel's 21st century challenges. The … [Read more...] about JAFI’s New Advertising Campaign
Jewish Philanthropy. Chronicled.
Wednesday Is the Best Day to E-Mail The debate has raged for as long as e-mail marketing has existed: When is the best time to mail? As both marketing tactics have shifted and consumer behavior has evolved, the answers have varied. According to the “2007 Q3 Email Marketing” study from eROI, the latest “best day” to mail is Wednesday. The study found that the average open rate on Wednesdays was 25.4% with an average click-through rate of 3.9%. … [Read more...] about Tech World News
According to a new study (released today) by the Institute for Jewish & Community Research, Jewish individuals and foundations in the United States gave 95% of their dollars from gifts of $10 million or more to secular causes and 5% to Jewish causes between 2001-2003. Among the findings: Gifts to Jewish causes accounted for 21% of all gifts over $1 million, but just 9% of all dollars. Gifts of $10 million or more to Jewish causes … [Read more...] about Jewish Organizations Shut Out From Philanthropists Largest Gifts
Ten days changed their lives. Now what? One year ago this month, at the age of 26, I visited Israel for the first time. I did not go with my family, as I had long imagined, but in the company of 34 complete strangers. We arrived at Tel Aviv's Ben Gurion airport a motley crew of Americans: Uri was a ba'al teshuva from California who liked to pontificate on the subtleties of Jewish observance, while Jaime was a sun-kissed sorority girl who … [Read more...] about Birthright Day 11
Perhaps, perhaps not. But one thing is certain: in their relations with both the American Jewish community and the growing and influential world of Anglo Olim, JAFI is in serious need of a spin-doctor. I remember well two plus years ago, when Zeev Bielski, the popular and charismatic Mayor of Ra'anana, with the genuine support of the American Jewish community defeated Natan Shransky for the position of Chairman of the Agency. Today, it … [Read more...] about The Jewish Agency, An Organization In Crisis?
The Charles Bronfman Visiting Chair in Jewish Communal Innovation at Brandeis: it's been the talk of the Jewish world since it was announced in October. The JTA wrote about it and most Jewish papers around the world picked up the story. It has been the subject of countless blog posts. E-mails encouraging friends to submit their pet projects and ideas have been flying wildly across the oceans (trust me on this one). Aspiring academics are … [Read more...] about The Next Big Idea