Jewish Journal Gets It Right

from Los Angeles Times:

On the Media: Jewish Journal of Greater Los Angeles adapts to changing media market

Few newspapers or magazines escaped 2009 without losses and the Jewish Journal of Greater Los Angeles suffered like many others.

Operators of the weekly news outlet trimmed staff. They cut salaries 20%. Still, they worried whether the Journal – chronicler of a variety of topics including Torah portions, sexual mores, Mideast politics and entertainment industry chatter – would make it to its 25th anniversary next year.

But by banking hard on two of the most robust growth trends in 21st century media – niche journalism and philanthropy – the Jewish Journal appears to have extended its life expectancy and expanded its coverage of Jewish life in Southern California.