The use of social networks continues to make inroads in Israel. The latest figures (December) show that 76% of Internet users had a personal profile on at least one social network, up from 68% a year earlier. 60% of Internet users over the age of 50 has a social network profile, up from 47% in December 2009. In terms of overall Internet use, 84% of people aged 18-29 use the Internet, compared with 48% of people over 65.

Average time online among Israel’s Jewish population is 3.3 hours per day. Internet users access the Internet from a variety of places. 98% surf from home and 52% of Internet users over 18 surf from work.

Also growing is the number of people, especially those between the ages of 18-29, who access the Internet from their mobile phones.