The Magic Three “I”s of Nonprofit Marketing
to touch people, help them envision the amazing possibilities they can be part of. It’s about what they can achieve, not what you need.
to compel people to action, show them the tangible difference they can make in the real world.
to close the deal, make it personal. Or get a messenger they know and love.
Words of wisdom to end the week; courtesy of Katya Andresen, author of Katya’s Non-profit Marketing Blog. Posted with permission.
Shabbat Shalom from Jerusalem