How to Structure Listservs
Tips for Managing and Engaging Online Communities
Before Web 2.0 took over the world, people were part of smaller online participatory communities called listservs. Remember them? Though not as sexy as Twitter, people are still active on listservs and they continue to be valuable tools for nonprofits and community groups to connect with people who are passionate about discussing issues, sharing resources, and engaging in thoughtful and sometimes heated debates. Yet even after all these years, many organizations still haven’t mastered how to use listservs in building successful and engaging online communities.