In the work we do with various organizations, we constantly come across staff not properly understanding the time factor involved to both have and properly maintain a social media presence. We first posted about this in August, in Don’t Underestimate the Staff Factor. As the economy moves ever southward, it is even more important to maintain a handle on expenses.
Here’s a great image we came across to help re-enforce the time commitment needed for various levels of social media involvement along with a link to lessons learned by the US Holocaust Memorial Museum through their projects.
source: Beth Kanter, How Much Time Does It Take To Do Social Media?