A new study at an Irish university suggests that gossip influences generosity, reports Reuters.

NEW YORK (Reuters Life!) – Worried about what people are saying about you? Concerns about gossip could influence behavior, including generosity, researchers said.

“As it turns out, the act of gossip can indeed be quite powerful,” said Jared Piazza of Queen’s University in Belfast, Northern Ireland.

Read more here.

Perhaps the Jewish Funders Network should pass the study details over to the Israeli philanthropists who participated in their recent Conference here in Jerusalem. See our previous post, Israeli Philanthropists: Afraid of Transparency.