The summer conference season has arrived. Many of you are traveling, meeting new colleagues, renewing old friendships. Perhaps you have a new position; perhaps a new responsibility in your organization. Will you be prepared to effectively deliver your organizations’ core message?

We learned this in marketing 101, though many of us still have difficulty with the implementation: you only have 30-60 seconds to make a powerful first impression.

We are told this is the attention span of the average person before their mind starts wandering. The simple fact is people have less time today and you need to grab them quickly or lose them forever.

And yes, we have an effective tool to assist us: the ‘Elevator Pitch’: a quick and concise way to communicate who you are, what you do, and why you do it better.

Why is this important for your non-profit?

This is more than a mission statement; this is understanding your organization in a way that gets people excited, involved, and thinking.

Here, tailored specifically for the non-profit world, some thoughts to help craft your own message:

The Elevator-Pitch: Communicating Your Strategy

source: our friends across the ocean at the Management Centre in London.

For more to keep in mind while attending conferences and events, see our previous post, You’re Always On, otherwise known as: Everything You Need to Know About Networking.