Getting the First Online Gift Faster

As nonprofits escalate their focus on the Internet for fundraising and base-building, there is, increasingly, a recognition that the online channel can be a constituent-friendly, cost-effective means of building relationships and raising money from individuals.

New online fundraising programs, however, bring new challenges:

  • How to acquire new constituents?
  • How to cultivate this virtual constituent community?
  • How to produce fundraising revenue (quickly)?
  • How to reduce the payback period for the program investment?

For nonprofits with growing online fundraising programs, there is a similar set of challenges:

  • How to continue to grow the base?
  • How to keep program costs in check?
  • How to increase revenue?
  • How to increase net proceeds (revenue less costs)?

Read more from the Nonprofit Technology Network.

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