As nonprofits escalate their focus on the Internet for fundraising and base-building, there is, increasingly, a recognition that the online channel can be a constituent-friendly, cost-effective means of building relationships and raising money from individuals.

New online fundraising programs, however, bring new challenges:

• How to acquire new constituents?
• How to cultivate this virtual constituent community?
• How to produce fundraising revenue (quickly)?
• How to reduce the payback period for the program investment?

For nonprofits with growing online fundraising programs, there is a similar set of challenges:

• How to continue to grow the base?
• How to keep program costs in check?
• How to increase revenue?
• How to increase net proceeds (revenue less costs)?

Read more from the Nonprofit Technology Network.