Fundraisers Need to Read Before Mailing
from BlueFrog Creative:
Many charities have a suite of ‘admin letters’ set up to deal with common requests or financial house-keeping. These are usually dispatched by a supporter services or care team, but if you’re a fundraiser, you should take a look at them. Because, at best, an ‘admin letter’ is a missed opportunity and, at worst, it can damage the relationship you’ve worked so hard to form with your supporter. In the case above, it could even lead to someone being so thoroughly confused that they call you – meaning you spend twice as long dealing with a simple transaction.