At the AFP Conference taking place in New Orleans, Sage North America announced they will soon introduce a low-cost “viral fundraising” tool that will allow nonprofit organizations to cost-effectively increase their donations using the Internet. Employing the concept of contextual giving, the new ePhilanthropy offering is designed to help organizations quickly create donation forms that can be placed within any Web page, as well as link their e-mails to the campaign-specific content page on their site. The embedded forms allow donors to fully complete the transaction within the content that inspired the gift, so organizations can secure higher conversion rates and larger gift sizes.

According to Krista Endsley, senior vice president and general manager for Nonprofit Solutions at Sage, “Using this technology, organizations can easily align passions with causes, and have others spread the word for them while they control their messages.The new tool enables nonprofits to take full advantage of existing Web pages and social networks already frequented by their constituents, so those same constituents can become fundraisers in their own right. It also helps organizations launch or improve their event-based fundraisers, since they can build, deploy, and share their own custom forms anywhere, with all registrant data and fees accessible to them immediately.”

The tool requires no technical or programming skills on the part of the nonprofit, so an organization can have their campaign up and running in minutes.

Nonprofits wanting additional information can visit Sage’s Website or call 1.800.811.0961.