from Giving in a digital world:
Each time we see a significant evolution in the way consumers communicate there is always a temptation to jump to the conclusion that the latest method will surely kill-off the previous methods. Presumably such predictions were bandied about after Alexander Graham Bell made his first telephone call back in 1876 – yet the mail service didn’t die-out as a result of the adoption of telephones. Rather more recently, there have been suggestions that email will kill-off traditional mail ever since I got my first email address back in the early ’90s (remember Compuserve?) – but it hasn’t happened yet (although that debate does continue).
As such, following the incredibly rapid adoption of Social Media over the last few years it’s not surprising that people are having the same discussions again – ’surely if everyone is tweeting or facebooking then they’ll no longer be using email?’. Indeed, this was the very idea being put forward in a WSJ Tech Article I spotted towards the end of last year entitled: “Why Email no longer rules”.
However, it turns-out based on a growing body of research evidence that the rumours of Email’s imminent demise at the hands of Social Networkers are incorrect.