from Englin Consulting:

Email is Dead! Long Live Email!

Every so often, someone in the online marketing world ignites a kerfuffle about the future of email. The argument goes that the advent of devices like iPhones and Droids that make it easy to quickly delete emails without even looking at them, plus the spreading reach of social media sites like Facebook and Twitter, plus the email overload many people experience in their inboxes equals the demise of mass email lists as a productive tool. Facebook’s COO recently revived the debate, saying that because young people don’t use email the demise of email is imminent.

Perhaps she’s right and email will soon join the rotary phone in the dustbin of communications history. But for now, email remains an important and effective communications tool, albeit one that could use some strategic rethinking.

Here are three things to consider about your organization’s email list.