In its whitepaper, “E-Philanthropy Strategy for Nonprofits — Cast a Wider Net,” nonprofit software and services provider Blackbaud suggests that nonprofits consider the questions donors and potential supporters ask most often during phone conversations, and make the answers easily accessible on their Web sites. Among them:
What is your mission
What community do you serve
How would you use my donation
How will you acknowledge my donation
Do you need volunteers
How do I get to your office
Where do you get most of your funding
How can I help
What are the benefits of joining your organization
What percentage of donations is dedicated to operating expenses
When is your next fundraiser
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