Here at eJewish Philanthropy we’ve spent months speaking about online fundraising and social networks. Little did I know some in our Jewish world are still finding validity with radio to reach their target audience! Take a peak at a current AJC initiative. And keep in mind the use of this line in the advert: Charity Navigator and the American Institute of Philanthropy give AJC the highest grades for integrity and efficiency.

March 4, 2008 – New York – Israelis are enduring daily rocket attacks from Gaza and need your help, says American Jewish Committee Executive Director David A. Harris. “People near the border have been killed, houses damaged, and children scarred for life,” he says in his national radio message. “At AJC, we’ve set up an emergency fund to help rebuild lives—and hope.”

The full text:

Israel has endured thousands of rocket attacks from neighboring Gaza.
People near the border have been killed, houses damaged, and children scarred for life.
Why this daily barrage?

Two years ago, Gaza had its first chance ever to chart its own future.
Instead of construction, though, its leaders preferred destruction—of Israel, that is.

A democratic country, Israel, is being targeted. Its citizens near the Gaza border are fair game for the terrorists.

At AJC, we’ve set up an emergency fund to help rebuild lives—and hope.
All funds will be put to work on the ground, where it counts.

Charity Navigator and the American Institute of Philanthropy give AJC the highest grades for integrity and efficiency.

How would life be for you if your community were the daily target of terrorist attacks? That’s how people in towns like Sderot feel.

Let’s send a message of caring. Act today.
Go to ajc.org, that’s ajc.org, to make a secure, online donation.

This is David Harris of the American Jewish Committee.

Be sure to check out the UJC’s new blog, Voices from Sderot