Don’t Jeopardize your Reputation

from Joanne’s Nonprofits Blog:

How to Be Taken Seriously: Steps to Legitimacy for Nonprofits

Ever wonder why your nonprofit is not taken seriously? Or why it seems such an uphill battle to raise funds for your good cause?

Some people who start a new nonprofit think that good intentions are enough. But they aren’t. A nonprofit is a type of business and must act like a legitimate organization to be trusted by supporters, donors, and even the people it seeks to serve.

The Better Business Bureau helps legitimize charities through its Wise Giving Alliance, and it recently released the top reasons that charities fail to meet its standards.

… Here are the top reasons that 44% of the charities that the BBB asked to provide information during the last two years flunked its minimum standards.