Crisis Fundraising In The Spotlight
from The Jewish Week:
Within hours of last week’s bus bombing in Jerusalem, the American Israel Public Affairs Committee sent an e-mail blast to its supporters: “Israel is under terrorist attack – please help.”
“Dear Friend of Israel,” the e-mail began, “today terrorists exploded a package at a Jerusalem bus stop killing one person and injuring 30 others, 15 seriously. And in this last week alone, Gaza terrorists have bombarded Israeli towns with more than 50 rockets and mortars.”
The rest of the e-mail concerned AIPAC’s efforts to secure passage of funding for two major programs for Israel and asks for a “special contribution” ranging up to $250 or more.
The reaction was immediate.
About five hours later, AIPAC released another e-mail blast headlined, “Apology.”
… The pro-Israel lobby’s letter, and its quick apology, raised questions about so-called crisis fundraising, a technique practiced with regularity in the Jewish community.
Read more in The Jewish Week.