from Harvard Business Review:
Don’t Leave Communication out of Marketing
Graphic design, marketing, and communicating are three different things, but all too often they become substitutes for one another, both in language and in practice. This happens at every level of business, from the small entrepreneurial up-start all the way up to the Fortune 500 consumer brand giant. And the stakes are high. If you’re starting a new enterprise with limited power for getting the word out and you blow the communication, it’s all over. And if you’re a multinational and you do the same thing, you’re throwing millions of dollars down the toilet, or worse, creating negative effects for your brand that may cost you twice as much as what you’re spending.