You’ve added a donation button to your Web site. That means you can sit-back, relax and watch Seinfeld reruns while the money flows into your organization. Right?

Wrong.

“Online donations are something that a lot of organizations really want to do, but there is, unfortunately, really complicated stuff that you need to understand to effectively make choices,” said Laura Quinn, director of Idealware, a Portland, Maine nonprofit that provides software reviews for other nonprofits.

Read more from Laura about the nuts and bolts you need to know here.