Part of being a smart and effective marketing organization requires creating easy ways for people to find you even if it's not you they are looking for. Most people search online to get information - not specifically for your organization but to find a solution to a need. … [Read more...] about What are Your Key Words? Do You Know?
Using Technology Wisely
Did you have parties before eVite allowed you to invite people for free online? Did you pay your bills before banks offered you online banking? Of course you did. The technologies only made the processes cheaper and easier. Similarly, your organization has been fundraising and … [Read more...] about Using Technology for Stewardship
In an earlier post, I wrote about the increasing number of free High Holiday prayer services that had blossomed around the country this year including the Jewish Television Network's virtual Kol Nidre service which was offered online. I received several comments about that blog … [Read more...] about Virtual Prayers Answered
This is an in-depth analysis about how one organization used Facebook Events to tie online and offline organizing, and how it transformed the organization in the process. Sviva Israel utilizes community organizing techniques and social media to stimulate real world action and … [Read more...] about How a Facebook Event Transformed an Organization
What are the three most effective social-media tools for online marketing? I recently posed that question to a full-time practitioner of marketing via social media, and I wasn’t surprised when she said the top two are Twitter and Facebook. But I didn’t expect her to mention the … [Read more...] about The Wikipedia Secret