Charities need to be bolder and braver online by Elly Woolston The maturing of the online space has meant that we are increasingly finding comfort in tried and tested methods, rolled out time and time again. This often results in multiple brands using similar approaches to … [Read more...] about Bold and Brave Digital Marketing
Using Technology Wisely
by Laura E. Kaufman There is nothing scientific about this post. No studies were conducted, no metrics gathered. I am simply sharing observations based on the experience of one donor: me. This year, I did my year-end giving either partly or entirely on-line. I gave … [Read more...] about How Donor-friendly is Your On-line Presence?
Tamar Snyder writing in The Jewish Week: Mobile phone giving has hit a tipping point, says Lucy Bernholz, a longtime adviser to philanthropic foundations who is also a well-respected blogger and analyst of philanthropic trends. Among Jewish organizations, the American Jewish … [Read more...] about State-of-the-Art Giving
Communication, including the best utilization of social media tools, is continually changing. Developing, and directing interactive strategy, is becoming more mission critical. Organizations need trained professionals who can interact at the highest level to help craft and … [Read more...] about Integrated Communications: Key for 2010
Most of us don't still believe that, but the fact remains that many seniors and other visitors don’t like to give via credit card. If that’s the only option you give them, you could be missing lots of opportunities to convert donation page visitors to donors. Maybe they don’t t … [Read more...] about Are You Missing 40% of Your Online Donations?