Take advantage of Network for Good's handy new eGuide, The Online Fundraiser's Checklist, to ensure you don't miss a thing. They have six checklists that cover the essential basics of online fundraising: Website home page Donation form Writing style Email lists … [Read more...] about The Online Fundraiser’s Checklist
Using Technology Wisely
Less than two weeks ago a devastating earthquake hit Haiti and the world has responded generously. Text messages and giving, along with the role of social media in fundraising, has taken a huge leap forward in the public eye. Despite some of the results, this is not the golden … [Read more...] about Mobile Giving: A Golden Medina?
by Alex Margolin The AP made news recently by hiring a social networks editor to look for news leads on social media channels. Apparently, the AP has recognized that Facebook, Twitter, and YouTube, among other sites, cannot be ignored when it comes to gathering news. There is … [Read more...] about People Support the Things They Help Build
from Business Week: Haiti Earthquake Provokes Wave of Text Donations It's unclear yet whether the text campaigns will succeed in raising more money overall for Haitian relief efforts by convincing the younger generation to give, or whether the phenomenon represents a shift … [Read more...] about Pros and Cons of Donating via Text Messaging
by Daniel Septimus The fundraising impact of small donors was one the enduring narratives of Barack Obama’s successful 2008 election campaign. The veracity of this narrative was subsequently questioned by a study released by the non-partisan Campaign Finance Institute, but h … [Read more...] about The Impact of (Very) Small Donors