by Alex Margolin The AP made news recently by hiring a social networks editor to look for news leads on social media channels. Apparently, the AP has recognized that Facebook, Twitter, and YouTube, among other sites, cannot be ignored when it comes to gathering news. There is … [Read more...] about People Support the Things They Help Build
Using Technology Wisely
from Business Week: Haiti Earthquake Provokes Wave of Text Donations It's unclear yet whether the text campaigns will succeed in raising more money overall for Haitian relief efforts by convincing the younger generation to give, or whether the phenomenon represents a shift … [Read more...] about Pros and Cons of Donating via Text Messaging
by Daniel Septimus The fundraising impact of small donors was one the enduring narratives of Barack Obama’s successful 2008 election campaign. The veracity of this narrative was subsequently questioned by a study released by the non-partisan Campaign Finance Institute, but h … [Read more...] about The Impact of (Very) Small Donors
Welcome to the mobile Internet! No question, Internet users are leaving their laptops behind in favor of phones, and organizations that aren’t prepared to ride the mobile wave are likely to lose a share of their audience. It’s a real challenge, especially for small nonprofits w … [Read more...] about Are You Mobile Friendly?
What Would Google Do? Leveraging Data Analytics to Grow Your Organization by Sacha Litman What makes Google the omnipresent $21 billion leviathan company it has become? While its search engine and its application suite are impressive, Google’s key to success is its ability t … [Read more...] about Leveraging Data Analytics