With blogs becoming an increasingly popular way for Internet users to get information, it is interesting to see where this content is coming from and who's writing it. from Mashable: Look Who’s Blogging [STATS] Bloggers, on the whole, are young - but not too young, a … [Read more...] about Who’s Blogging Today
Using Technology Wisely
10 Trends in Sustainable Social Media
A recent Reuter’s article: Top Ten Trends in Sustainable Business, focuses on the best trends in “green business,” I’m struck by how many of the points are applicable to sustainable social media. Here are my top trends in sustainable social media (hat tip to Reuters): 1. A deep … [Read more...] about 10 Trends in Sustainable Social Media
The Decline of the Homepage
by Gerry McGovern More and more customers are going straight to specific pages on your website, rather than the homepage. In 2003, 39 percent of the page views for a large research website were for the homepage. By 2009, it was down to 19 percent. In one month in 2008, of … [Read more...] about The Decline of the Homepage
Hashtag Metrics that Strengthen Relationships
by Florence Broder Thought you had all your Twitter metrics covered between the bit.ly and ow.ly stats? Have you already ventured to Twitter Counter and Twitalyzer as well? Well now there is a new way to measure your Twitter hashtags with What the Hashtag. This site is a … [Read more...] about Hashtag Metrics that Strengthen Relationships
Privacy Risk is Real
Highlights from recent media coverage of privacy-related incidents and trends shows increased risk for the nonprofit sector related to privacy. Many nonprofit leaders aren't prepared to deal with this issue and that could mean dire consequences should the proper safeguards not be … [Read more...] about Privacy Risk is Real