Many charities see the internet as a way to communicate with the youth market, but it’s not just the young and hip who are online. Older donors are valuable and ignored at your peril, says Jonathan Waddingham, a Digital Strategist at JustGiving in London. "It’s a fact that man … [Read more...] about Older Donors Do It Online Too
Using Technology Wisely
Charities need to be bolder and braver online by Elly Woolston The maturing of the online space has meant that we are increasingly finding comfort in tried and tested methods, rolled out time and time again. This often results in multiple brands using similar approaches to … [Read more...] about Bold and Brave Digital Marketing
by Laura E. Kaufman There is nothing scientific about this post. No studies were conducted, no metrics gathered. I am simply sharing observations based on the experience of one donor: me. This year, I did my year-end giving either partly or entirely on-line. I gave … [Read more...] about How Donor-friendly is Your On-line Presence?
Tamar Snyder writing in The Jewish Week: Mobile phone giving has hit a tipping point, says Lucy Bernholz, a longtime adviser to philanthropic foundations who is also a well-respected blogger and analyst of philanthropic trends. Among Jewish organizations, the American Jewish … [Read more...] about State-of-the-Art Giving
Communication, including the best utilization of social media tools, is continually changing. Developing, and directing interactive strategy, is becoming more mission critical. Organizations need trained professionals who can interact at the highest level to help craft and … [Read more...] about Integrated Communications: Key for 2010