Once upon a time, it was about asking for money. New century; new millennium; new - everything. A concept that would have seemed far-fetched a century ago is accepted as normal today, a concept such as branding. As Kelley Jarrett of Blackbaud and Danielle Brigida of the … [Read more...] about Branding … Your 5 Intangible Attributes
The old formula, developed by experts at direct response press advertising many years ago, is still a good starting point for copy structure. This is known as ‘AIDCA’ (though usually pronounced without the C) - attention, interest, desire, conviction, action. Here’s the thinking … [Read more...] about Do the Old Rules Still Apply?
by Sharon Gefen Many non-profits struggle with the decision as to whether or not to outsource their public relations efforts or to hire an in-house “spokesperson”. The answer certainly isn’t clear cut. It depends on the size of the non-profit, what it wants to achieve from … [Read more...] about Handling PR: Outsourcing or In-House?
by Abigail Harmon Online fundraising, personal fundraising pages, email signatures, social networking sites, are just a few of the “new” methods for fundraising. But with each new invention, you must decide what you will invest in and what you will ignore. Sifting through … [Read more...] about Your Image Counts!
An obvious place to sign up for an email newsletter. A well placed donation button. A prominent photo that conveys your mission. These are all tactics that can boost the results of your nonprofit’s Website. But there’s plenty more that you can do on this front. Consider: … [Read more...] about How Effective is Your Website?