by Yoram Samets As we approach the High Holy Days - the most important of all Jewish holidays, the time of year we solemnly ask for forgiveness from our loved ones, take on the deeply moving task of spiritual self reflection and introspection, and welcome our estranged family … [Read more...] about On the Web: High Holidays or Groundhog Day?
You market your organization and its programs and services, but to what end? As you sit back and look at your nonprofit marketing program as a whole and evaluate your own performance as a nonprofit marketer, consider these questions: How does your marketing strategy make … [Read more...] about Are You Doing a Good [Marketing] Job?
Some of the best nonprofit communications I have seen lately, have been ones that fully understand information delivered in straight up "words on paper or screen" format no longer works. I know, I love the written word too, but communication today is done mostly on the quick … [Read more...] about Are You Infor-taining Me?
Social media strategy and practice is so much richer when ideas are shared and commented upon. Beth Kanter famously sets up wikis to share and gather knowledge for almost all of her projects, and uses her official Facebook Page to source ideas and get feedback. Linkedin groups … [Read more...] about Why You Can’t Think About Social Media In A Vacuum
Last week, I received an absolutely incredible press release; a vivid, kinetic preview of an event, the ROI Summit, entitled “The Future is Here.” The ROI social media press release (SMPR) included photos, a twitter pitch, recent news, online resource links, featured Summit par … [Read more...] about What Makes A Killer Social Media Press Release?