If you find yourself too often at a loss for the right words or on the other end of the spectrum speaking endless babble about your favorite nonprofit to that poor soul who harmlessly introduced herself to you read on. Like the elevator speech executive coaches train … [Read more...] about The Organizational Elevator Speech. Is Yours Headed Up or Down?
Please Welcome Me at Services Thursday Morning .... A Plea For All the New Faces at Your Synagogue As a communicator, I like to observe how strangers successfully find their way into a social situation or, sadly fail to make an initial connection that held the potential … [Read more...] about Please Welcome Me at Services Thursday Morning
This season is a time of reflection, self-assessment, and new beginnings for Jews the world over. To synagogues it can mean something much more practical: an unmatched opportunity for attracting new members and new revenue. That’s why synagogues fill pages of Jewish newspapers w … [Read more...] about Marketing Rosh Hashana
from The New York Times comes a helpful primer of communication “do’s” and “don’ts” as seen by a range of crisis managers in the professional PR priesthood. Of course, there’s anything but universal agreement on how best to handle a crisis, but one thing is universal and certa … [Read more...] about Can You Handle the Difficult Questions
Over the past months I have watched my town (yes, it really is a town, with sidewalks, pedestrians and outdoor cafes) and by extension, the community it serves, lose more than a few independent and valued local merchants. Gone are a family run luggage shop and a sporting goods … [Read more...] about The Disappearing Town Square: A Look Into the Future of Community