Three Tools that You Need to Know Before Spending Your Next Dollar on Facebook Ads (for Giving Tuesday and Year-Round) By Bradley Caro Cook, Ed.D. There is a seemingly contradictory mitzvah to both count the Jews, and to not count the Jews. Count them in a group anonymously … [Read more...] about Gearing Up for Giving Tuesday?
Marketing
Set ’em Up and Knock ’em Down – Video and Live Events
By Josh Gold While many nonprofits employ video at their live events, my feeling is that there’s still a lot of untapped potential when it comes to integrating video into these longer, in-person presentations. When you’re hosting a workshop, an open house, or other pre … [Read more...] about Set ’em Up and Knock ’em Down – Video and Live Events
A Communicator’s Al Chet
By Gail Hyman [The following was originally published on eJewish Philanthropy, September 27, 2009. Image: Shraga Weil, Book of Life I, courtesy Safrai Fine Arts.] As Yom Kippur approaches, I start to create a mental list of my actions that have caused harm or pain to … [Read more...] about A Communicator’s Al Chet
Posting on Facebook is Helping Nonprofits of All Sizes Raise Money
By Abhishek Bhati and Diarmuid McDonnell Online giving, donations for charities made through websites and apps, is growing quickly. It rose 17% between 2016 and 2018 to over US$34 billion. Some 8.5% of all U.S. charitable donations, including grants from foundations and gifts … [Read more...] about Posting on Facebook is Helping Nonprofits of All Sizes Raise Money
Success Stories: The Underrated Videos That Just Might Seal the Deal
By Josh Gold Let’s say you’ve just introduced a prospective donor to your culture and purpose in the Identity Film. They liked what you had to say; they think it looks interesting. Does that mean they’re ready to donate? Probably not just yet. It’s going to take a little mor … [Read more...] about Success Stories: The Underrated Videos That Just Might Seal the Deal
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