By Josh Gold When you’re working on a video, one of the most important things you can do is stay focused. (See? It’s even number one on this list.) When you lose sight of your goal, it’s easy to end up wasting resources on extras that aren’t necessary and may even work against you. Before implementing a decision, it helps to ask: “How does this help us reach our objective?” I’ve touched on different elements of this here and there; … [Read more...] about How to Avoid Distractions and Make a Killer Video
By Josh Gold I’ve talked a lot about why it’s useful to think of marketing as a process. I’ve advocated for patient, long-term investment in developing a rapport with your supporters and cautioned not to push too hard, too quickly - rather, to wait for a payoff that can only be earned over time. Today, I want to dig into that idea a little. How soon is too soon to ask for a donation? How do you know when the time is right? To help … [Read more...] about Asking Donors for Money – the Right Way
By Miriam Anzovin and Dan Seligson
When JewishBoston.com, an initiative of Combined Jewish Philanthropies, set out to create a podcast a couple of years ago, our goals weren’t entirely clear. We knew podcasts were fun to listen to (40 percent of Americans have listened to a podcast) and a fresh way to reach our target audiences, including young adults and families with young children, but we weren’t exactly creating “Pod Save America” or … [Read more...] about Thinking About Starting a Podcast?
Here Are Our Top Five Tips!
By Josh Gold When you hire an outside contractor to make a video for you, one of the things you’re paying for is peace of mind. After all, you’ve put the project in the hands of a professional; from that point on, you should be free to go back to your real job, waiting only to be presented with a finished product. Someone you trust is manning the helm, dealing with all the problems and headaches. Or so the thinking goes. To a … [Read more...] about The Filmmaking Process: What to Expect when Working with Professionals
By Laura Mahler
Some methods of storytelling are more fruitful than others. And nonprofits rely heavily on being able to tell their story really well.
For instance, studies into online donor activity reveal that video is currently the hot ticket to accessing hearts and minds: with a 64% higher response rate to ‘Calls To Action’ after watching, as opposed to other formats.
A tweet with an image will get around 150% more retweets than one … [Read more...] about Want Action?
Tell Positive Visual Stories