By Becky Sebo When I was social media manager at Hillel International my goal was to meet students where they are online. Through internet deep-dives, I realized that Generation Z was rapidly migrating to TikTok, a platform where users can create videos up to one minute … [Read more...] about Building Your Brand on TikTok
By Ephraim Gopin Email marketing should be a part of your organization’s overall multi-channel fundraising strategy. Growing your email list provides your organization with opportunities to build relationships, strengthen trust and eventually, use your e-newsletter as a f … [Read more...] about Want More Donors? Start Onboarding New Email Subscribers!
Adapted from "How To Tell Your Impact Story," published by The National Council for Voluntary Organisations (U.K.) under an Attribution-NonCommercial-ShareAlike 4.0 International licence. As humans, we love stories. For as long as we have had speech, stories have been … [Read more...] about Stories Matter
The most recent M+R Benchmarks Study has been released. As always, it’s jam packed with lots of insightful information that will help you better understand the online world and how it works for nonprofits. 154 nonprofits participated in the study and contributed data for the 2 … [Read more...] about M+R 2020 Online Benchmarks Released
By Andrew Keene [Shift Happens | From Brand to Experience is part of a series by the author.] Defining terms: I am going to use the word “customer” in the broadest sense - anyone who our organizations serve, independent of any financial relationship that may exist. For you t … [Read more...] about Shift Happens | From Brand to Experience