By Josh Gold There’s a thought-provoking question that many clients have asked me over the years: How much do I really need to spend on video? This might sound like penny pinching, but it’s actually a lot more profound than that. In fact, it exposes an important dilemma. People who ask this are showing me that they understand that video is valuable. What they’re asking is, just how valuable is it? They know that the impact of a video … [Read more...] about The Financial Upside of Doing Things Right
Marketing
How to Avoid a Costly Trap and Save Thousands
By Josh Gold Here’s a quick tip to save you from a thousand-dollar mistake: If there’s one piece of advice I could make sure my clients listened to, it would be: Always have a plan. Or, to put it another way, never film “just because.” Organizations often get excited when they have a prominent speaker or special event coming up, thinking that this will be a great PR opportunity. They ask me to come in and film the speech or activity, … [Read more...] about How to Avoid a Costly Trap and Save Thousands
Our Biggest Miss
By Yakir Segev I grew up as a proud yet ignorant IsraeIi Jew. While it may seem unexpected, I care deeply about all Jews around the world and commit myself to supporting vibrant Jewish lives and community regardless to their whereabouts and affiliation. This task feels to me especially necessary today. A former stranger to the dozens of programs and NGOs of the Jewish world, almost an alien, I presented myself with the following challenge: "On … [Read more...] about Our Biggest Miss
How to Boost your Crowdfunding Efforts with Video
By Josh Gold If you’ve been following the latest in fundraising trends, you know that crowdfunding is a growing phenomenon among NPOs. It costs less than your annual dinner and has benefits that are seriously worth exploring. Video is a terrific way to keep the community engaged and spirits high over the course of a crowdfunding campaign. From a more elaborate launch video to updates and cheerleading, I believe the essential qualities … [Read more...] about How to Boost your Crowdfunding Efforts with Video
Case Study: Virgin America and the Airline Safety Video
By Josh Gold I’ve been traveling a lot lately for work and, as a result, sitting through a lot of airline safety videos. You know the drill: “Please remain seated with your seatbelt safely fastened any time the seatbelt sign is on… Stow your personal items in the overhead compartment… Take a moment to look around for the nearest exit…” Back in the day, these videos earned a kind of cliché status by being completely boring no matter which … [Read more...] about Case Study: Virgin America and the Airline Safety Video
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