By Aby League Are you a small nonprofit, or are you a marketer with a nonprofit client? Do you find it hard to hit the KPIs? We can’t blame you. Coming up with a proper marketing strategy for a nonprofit organization can be tricky because you’re not just selling a product, … [Read more...] about 10 Mobile Marketing Mistakes Nonprofits Must Avoid
Marketing
A Conversation with “Mr Viral”: How Nonprofits Can Reach Viral Success
By Moshe Hecht It’s time to switch things up a bit. In keeping it “present,” this column will roll out a 4-part interview series, featuring some of the most unlikely, yet on-the-pulse, individuals, who are shifting the landscape with their fresh perspectives on the nonprofit … [Read more...] about A Conversation with “Mr Viral”: How Nonprofits Can Reach Viral Success
Gatekeepers – The Forgotten Nonprofit Target Market
By Dr. Eric Lankin As the senior educator of a major Zionist organization, I remember how proud I was that hundreds of Jewish schools across the United States used our educational materials. Tu Bishvat was “our” holiday, but our department also wrote, published and distributed … [Read more...] about Gatekeepers – The Forgotten Nonprofit Target Market
The Three Bears Approach: How to Get a Video That’s Just Right
By Josh Gold Does this sound familiar? You’re making a video, and you struggle to come up with the story and concept at first. But then the ideas start flowing. You want to tell viewers about the success of your last event; you want to highlight a recent feature that’s … [Read more...] about The Three Bears Approach: How to Get a Video That’s Just Right
Facebook Live
By Dana Wynkoop Facebook Live is an incredible way to grow your ideal targeted audience. Facebook Live is a feature of the Facebook social network that uses the camera on a computer or mobile device to broadcast real-time video to Facebook. Broadcasters can decide who on … [Read more...] about Facebook Live