The most recent M+R Benchmarks Study has been released. As always, it’s jam packed with lots of insightful information that will help you better understand the online world and how it works for nonprofits. 154 nonprofits participated in the study and contributed data for the 2 … [Read more...] about M+R 2020 Online Benchmarks Released
Marketing
Shift Happens | From Brand to Experience
By Andrew Keene [Shift Happens | From Brand to Experience is part of a series by the author.] Defining terms: I am going to use the word “customer” in the broadest sense - anyone who our organizations serve, independent of any financial relationship that may exist. For you t … [Read more...] about Shift Happens | From Brand to Experience
The 10 Coronavirus Communications Commandments
By Ephraim Gopin As we count-up towards Shavuot and God’s giving of the Torah to Charlton Heston, I mean Moses, I’m thinking of the 10 commandments. I’m also thinking about the recession in the early 90s. The 2001 dot com bust. The 2008 recession and Madoff mess. Doesn’t mat … [Read more...] about The 10 Coronavirus Communications Commandments
Experiencing ‘Never is Now’
By Amy Aronoff Blumkin A lot has been written in trade publications and business school magazines lately about the evolution of event marketing. In an age when so much of our interpersonal communication is electronic and “one way,” events are experiencing a renaissance, and it’ … [Read more...] about Experiencing ‘Never is Now’
How Long Does it Take to Make a Video?
By Josh Gold How long in advance do you need to start working on a video? All too often, I’m approached by clients who need a finished product in mere weeks. Because they aren’t familiar with how the video-making process works, it simply doesn’t occur to them that they’re se … [Read more...] about How Long Does it Take to Make a Video?
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