Three Tools that You Need to Know Before Spending Your Next Dollar on Facebook Ads (for Giving Tuesday and Year-Round) By Bradley Caro Cook, Ed.D. There is a seemingly contradictory mitzvah to both count the Jews, and to not count the Jews. Count them in a group anonymously … [Read more...] about Gearing Up for Giving Tuesday?
By Josh Gold While many nonprofits employ video at their live events, my feeling is that there’s still a lot of untapped potential when it comes to integrating video into these longer, in-person presentations. When you’re hosting a workshop, an open house, or other pre … [Read more...] about Set ’em Up and Knock ’em Down – Video and Live Events
By Gail Hyman [The following was originally published on eJewish Philanthropy, September 27, 2009. Image: Shraga Weil, Book of Life I, courtesy Safrai Fine Arts.] As Yom Kippur approaches, I start to create a mental list of my actions that have caused harm or pain to … [Read more...] about A Communicator’s Al Chet
By Abhishek Bhati and Diarmuid McDonnell Online giving, donations for charities made through websites and apps, is growing quickly. It rose 17% between 2016 and 2018 to over US$34 billion. Some 8.5% of all U.S. charitable donations, including grants from foundations and gifts … [Read more...] about Posting on Facebook is Helping Nonprofits of All Sizes Raise Money
By Josh Gold Let’s say you’ve just introduced a prospective donor to your culture and purpose in the Identity Film. They liked what you had to say; they think it looks interesting. Does that mean they’re ready to donate? Probably not just yet. It’s going to take a little mor … [Read more...] about Success Stories: The Underrated Videos That Just Might Seal the Deal