By Joanna Landau Imagine you’re walking into a supermarket. But in this store, you are not here to pick out bread or toothpaste - you are shopping for a country. Once we are able to safely travel again, will you choose to vacation in Thailand or Iceland? When you buy your n … [Read more...] about In the Supermarket of Nations, Israel Needs Better Branding
Marketing
What do behavioral Psychology and Crowdfunding have in common? A lot!
By Shlomo Schreibman As a young teenager, my dream was to pursue a career as a psychologist. I have always loved people and found the relationship and interaction of our beliefs and actions fascinating. Five years ago, I became a Social-Industrial certified psychologist. Not … [Read more...] about What do behavioral Psychology and Crowdfunding have in common? A lot!
Building Your Brand on TikTok
By Becky Sebo When I was social media manager at Hillel International my goal was to meet students where they are online. Through internet deep-dives, I realized that Generation Z was rapidly migrating to TikTok, a platform where users can create videos up to one minute … [Read more...] about Building Your Brand on TikTok
Want More Donors? Start Onboarding New Email Subscribers!
By Ephraim Gopin Email marketing should be a part of your organization’s overall multi-channel fundraising strategy. Growing your email list provides your organization with opportunities to build relationships, strengthen trust and eventually, use your e-newsletter as a f … [Read more...] about Want More Donors? Start Onboarding New Email Subscribers!
Stories Matter
Adapted from "How To Tell Your Impact Story," published by The National Council for Voluntary Organisations (U.K.) under an Attribution-NonCommercial-ShareAlike 4.0 International licence. As humans, we love stories. For as long as we have had speech, stories have been … [Read more...] about Stories Matter
Top