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You are here: Home / Archives for Marketing

Marketing

In the Supermarket of Nations, Israel Needs Better Branding

January 15, 2021 By eJP Leave a Comment

By Joanna Landau Imagine you’re walking into a supermarket. But in this store, you are not here to pick out bread or toothpaste - you are shopping for a country. Once we are able to safely travel again, will you choose to vacation in Thailand or Iceland? When you buy your n … [Read more...] about In the Supermarket of Nations, Israel Needs Better Branding

Filed Under: Inside Israel, Marketing, The Blog Tagged With: branding

What do behavioral Psychology and Crowdfunding have in common? A lot!

October 29, 2020 By eJP

By Shlomo Schreibman As a young teenager, my dream was to pursue a career as a psychologist. I have always loved people and found the relationship and interaction of our beliefs and actions fascinating. Five years ago, I became a Social-Industrial certified psychologist. Not … [Read more...] about What do behavioral Psychology and Crowdfunding have in common? A lot!

Filed Under: Managing Your Nonprofit, Marketing, Readers Forum Tagged With: online fundraising

Building Your Brand on TikTok

July 2, 2020 By eJP

By Becky Sebo When I was social media manager at Hillel International my goal was to meet students where they are online. Through internet deep-dives, I realized that Generation Z was rapidly migrating to TikTok, a platform where users can create videos up to one minute … [Read more...] about Building Your Brand on TikTok

Filed Under: Marketing Tagged With: branding, Hillel International, social media

Want More Donors? Start Onboarding New Email Subscribers!

June 21, 2020 By eJP

By Ephraim Gopin Email marketing should be a part of your organization’s overall multi-channel fundraising strategy. Growing your email list provides your organization with opportunities to build relationships, strengthen trust and eventually, use your e-newsletter as a f … [Read more...] about Want More Donors? Start Onboarding New Email Subscribers!

Filed Under: Managing Your Nonprofit, Marketing Tagged With: email marketing

Stories Matter

June 7, 2020 By eJP

Adapted from "How To Tell Your Impact Story," published by The National Council for Voluntary Organisations (U.K.) under an Attribution-NonCommercial-ShareAlike 4.0 International licence. As humans, we love stories. For as long as we have had speech, stories have been … [Read more...] about Stories Matter

Filed Under: Marketing

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