By Josh Gold I know I’m always beating the drum for not overextending videos. Videos work best when they’re created with specific goals in mind; trying to cram in too much, or reusing a video made for a particular audience, often does more harm than good. This is probably a … [Read more...] about Am I Breaking My Own Rules? When it’s Okay to Reuse Videos
By Keryn Warren
Before breaking a sweat over your next Tweet, Facebook post, or email subject line, take a step back to make a few key decisions that will improve your chances of succeeding, however you’re measuring impact.The search for the perfect subject line that will p … [Read more...] about You Are a Marketer
(Yes, Even You)
By Josh Gold Recently, a colleague of mine asked for my take on how nonprofits might benefit from virtual reality (a.k.a. VR) or 3-D videos, a relatively new technology that’s been getting hype in some quarters over the last few years. These are interactive films that let the v … [Read more...] about VR Marketing: Is it a Fad or is it the Real Thing?
By Evan Mazin and Yudit Timbo The benefits of a strong alumni network are indisputable. Engaged alumni are more likely to donate to their alma mater, act as ambassadors on behalf of your organization, sit on your board, and mentor your staff and community. Their potential is … [Read more...] about Camp Memories: Engaging Jewish Alumni Through Grassroots Marketing
By Robert Bershad The 75th anniversary of D-Day is a time to reflect on the Allied sacrifices and successes that secured our freedoms, including the freedom to learn lessons from what the Allies did - and didn’t do - as they prepared for that day. An operation with the magnitude o … [Read more...] about What D-Day Can Teach Us About Nonprofit Communications