By Shuki Taylor
1. From Spectatorship to Identification
How do stories impact who we are and can become?
The Midrash suggests that in each generation individuals should see themselves as if they literally left the land of Egypt. And given that we’re currently reading and learning the stories of enslavement and redemption in the book of Shemot (Exodus), now might be a good time to explore what the Midrash’s suggestion means, and how it … [Read more...] about How Do We Tell Our Stories?
From Spectatorship to Identification to
Spect-Actor-Ship
Marketing
How Do We Tell Our Stories?
Making a Video Without a Budget
By Josh Gold These days, it’s hard for any organization to make do without video. For nonprofits in particular, it’s hard to compete for attention among prospects and donors, and hard to impress those whose eyes you do manage to catch. But video is expensive, too. At their most elaborate, videos can utilize sets or exclusive locations, actors, script writers, original music, and more. When you see a flashy, corporate ad, that’s likely … [Read more...] about Making a Video Without a Budget
Are You Ready to take Alumni Relations Seriously?
By Josh Gold With the holiday season coming to an end, I’d like to take a moment revisit a topic that I believe is - or should be - fundamental for many nonprofits: alumni relations. Last time we covered this subject, I suggested several videos you could use, alone or in combination, to keep your alumni engaged and invested in your mission. This time, I’m going to take a step back to go over why this work is so important and why I recommend … [Read more...] about Are You Ready to take Alumni Relations Seriously?
What Is Digital Empathy and How Can it Increase Jewish Engagement?
By Bradley Caro Cook, Ed.D. A continuation of a series on Growth Hacking for Jewish Engagement Empathy is the ability to understand and share the feelings of another. It is a Jewish value verbally received by Moses on Mt. Sinai (Pirke Avot 1:1, 6:6) and is critical for fostering human connections. Empathy is also credited as a factor in both improved relationships and even better product development (Harvard Business Review, … [Read more...] about What Is Digital Empathy and How Can it Increase Jewish Engagement?
They are Your Champions: Growth Hacking for Influencers: Applied Jewish Wisdom from Hanukkah
By Bradley Caro Cook, Ed.D. A continuation of a series on Growth Hacking for Jewish Engagement Sometimes, I’m told that the terms I use are unfamiliar. So before proceeding, allow me to define influencers and viral marketing. Influencer: A person or group that has the ability to influence the behavior or opinions of others. This is the individual whose effect on a purchase decision is in some way significant or authoritative (Merriam … [Read more...] about They are Your Champions: Growth Hacking for Influencers: Applied Jewish Wisdom from Hanukkah
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