By Jaime Rapaport Barry When I was in graduate school, I interned for a startup anti-poverty foundation. It was a fascinating time to dip into an organization - we were wrestling with big foundational questions and just starting to develop our brand. I jumped into the process right as a local brand strategy firm presented their initial rounds of logo design. They were a bust - we just couldn’t see ourselves in them. The next round wasn’t much … [Read more...] about Insights On Building Your Reputation
Marketing
Adventures in Growth Hacking:
Who’s in Your “Sukkah”?
Increasing Lay Leaders, Donor Prospects, and Israel Trip Participants
Applied Jewish Wisdom From Sukkot
By Bradley Caro Cook, Ed.D.
This is the second article in a series on growth hacking for Jewish engagement. As a gritty Jewish social entrepreneur who has grown micro-communities in nine cities, I will provide you with practical, grassroots, and research-based techniques to amplify your Jewish engagement. These techniques can be applied … [Read more...] about Adventures in Growth Hacking:
Who’s in Your “Sukkah”?
Why Honoree Videos are a Good Longterm Investment
By Josh Gold I heard a striking insight recently from Rabbi Yaakov Deutscher. He’s the executive director for one of our long-time clients, KTA. It was something I had never thought of before, and I asked if I could share it with my readers. With Rabbi Deutscher’s go-ahead, here we are. The conversation was about our recent video together, since I was in the middle of writing up a case study to talk about our process and way of … [Read more...] about Why Honoree Videos are a Good Longterm Investment
The Problem with Putting your Nonprofit’s Videos on YouTube
By Josh Gold When you make a film for your website or for a campaign, it’s a pretty common practice to host it on YouTube. YouTube is free, and it’s a site where people spend a lot of time watching videos. What could be better? Turns out, a lot of things. What’s wrong with YouTube? There’s nothing wrong with YouTube, per se. It’s just not built for your video goals. YouTube is very good at their business - and their business is … [Read more...] about The Problem with Putting your Nonprofit’s Videos on YouTube
The Financial Upside of Doing Things Right
By Josh Gold There’s a thought-provoking question that many clients have asked me over the years: How much do I really need to spend on video? This might sound like penny pinching, but it’s actually a lot more profound than that. In fact, it exposes an important dilemma. People who ask this are showing me that they understand that video is valuable. What they’re asking is, just how valuable is it? They know that the impact of a video … [Read more...] about The Financial Upside of Doing Things Right
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