By Joanna Landau Imagine you’re walking into a supermarket. But in this store, you are not here to pick out bread or toothpaste - you are shopping for a country. Once we are able to safely travel again, will you choose to vacation in Thailand or Iceland? When you buy your n … [Read more...] about In the Supermarket of Nations, Israel Needs Better Branding
By Shlomo Schreibman As a young teenager, my dream was to pursue a career as a psychologist. I have always loved people and found the relationship and interaction of our beliefs and actions fascinating. Five years ago, I became a Social-Industrial certified psychologist. Not … [Read more...] about What do behavioral Psychology and Crowdfunding have in common? A lot!
By Becky Sebo When I was social media manager at Hillel International my goal was to meet students where they are online. Through internet deep-dives, I realized that Generation Z was rapidly migrating to TikTok, a platform where users can create videos up to one minute … [Read more...] about Building Your Brand on TikTok
By Ephraim Gopin Email marketing should be a part of your organization’s overall multi-channel fundraising strategy. Growing your email list provides your organization with opportunities to build relationships, strengthen trust and eventually, use your e-newsletter as a f … [Read more...] about Want More Donors? Start Onboarding New Email Subscribers!
Adapted from "How To Tell Your Impact Story," published by The National Council for Voluntary Organisations (U.K.) under an Attribution-NonCommercial-ShareAlike 4.0 International licence. As humans, we love stories. For as long as we have had speech, stories have been … [Read more...] about Stories Matter