In working with one of my clients over the last few weeks an issue was raised about how to reach out to potential donors. There was a discussion about 1) what strategy should be used when reaching out to these people to approach them for a donation, and 2) who should make the … [Read more...] about Breaking the Ice: Cold Calling Does Not Do It!
Managing Your Nonprofit
With increasing frequency, nonprofit CEOs ask me what skills they should look for in hiring a marketing and communications (MarCom) professional today. CEOs understand that while certain skills and experience are a constant, the advent of the technology revolution requires … [Read more...] about The Top Ten Skills You Want in Your MarCom Professional Now
What are not-for-profit organizations doing - or not doing - in the face of declining revenues, growing governance and disclosure expectations, and closer scrutiny from regulators and donors? Each year since 2003, Grant Thornton’s National Board Governance Survey for N … [Read more...] about Nonprofit Organizations Under the Microscope
The old formula, developed by experts at direct response press advertising many years ago, is still a good starting point for copy structure. This is known as ‘AIDCA’ (though usually pronounced without the C) - attention, interest, desire, conviction, action. Here’s the thinking … [Read more...] about Do the Old Rules Still Apply?
Board Members Who Function as Pro-Bono Consultants May Not Necessarily Be The Best Way To Go I was approached a short time ago by a director of a non-profit organization who wanted to know if it was appropriate to avail herself of the pro-bono services of her board members who … [Read more...] about Board Members as Pro-Bono Consultants