By Josh Gold In the past, we’ve introduced the idea that marketing is a process that - at its best - uses every interaction to bring a prospect one step closer to committing to your cause. We recommend envisioning your relationship with your supporters as a funnel. At t … [Read more...] about What Videos do I Need for my Marketing Funnel?
By Josh Gold So you want to stand out, aye? When most people think about making a capital-v Video for their organization, they probably picture some sort of industry standard, a film in a neutral style that tells people who you are and what you do. These films are … [Read more...] about How to Make your Video Stand Out
By Josh Gold We’ve spoken about this in the past. There is no one perfect video for all occasions. What are you planning to use your video for? Who is your intended audience? When and where will they be viewing the video? The most effective message, format and style all c … [Read more...] about What’s the First Video I Should Make for my Nonprofit?
By Josh Gold In parts one, two, and three of this series, we discussed how to capitalize on the potential of your fundraising events, from the invitation process to the evening itself. So, you did it. You put together the perfect evening, ramped up excitement amongst your … [Read more...] about The Ultimate Guide to A Successful Fundraiser – Part Four
By Josh Gold In part 1 of this series, we introduced the question: How can we maximize the success of fundraising events? In part 2, we explored how some extra effort in the invitation process can lead to increased donations. A fundraising event is more than just a good … [Read more...] about The Ultimate Guide to A Successful Fundraiser – Part Three