By Josh Gold If you’ve been following the latest in fundraising trends, you know that crowdfunding is a growing phenomenon among NPOs. It costs less than your annual dinner and has benefits that are seriously worth exploring. Video is a terrific way to keep the community e … [Read more...] about How to Boost your Crowdfunding Efforts with Video
By Josh Gold I’ve been traveling a lot lately for work and, as a result, sitting through a lot of airline safety videos. You know the drill: “Please remain seated with your seatbelt safely fastened any time the seatbelt sign is on… Stow your personal items in the overhead compa … [Read more...] about Case Study: Virgin America and the Airline Safety Video
By Josh Gold Let’s talk about crowdfunding. Many organizations have been making it a big part - sometimes even the biggest part - of their fundraising efforts. This change has had some pretty dramatic consequences. And as someone who invests a lot of time and creative e … [Read more...] about 4 Reasons Every Nonprofit Should Consider Crowdfunding
By Josh Gold In our first post on landing pages, we talked about using video to achieve two fundamental goals: getting people to visit your page, and getting them to commit to an action once they’re there. That covers question of how - how do you portray yourself? What tone … [Read more...] about Why ‘Focus’ is the Missing Ingredient from Your Landing Page
By Josh Gold When I approach nonprofits to discuss video marketing, I usually deal with directors of development, recruitment, or marketing. I’ve seen firsthand that you’re all busy people with staffs to oversee, boards to answer to and concrete goals to meet for every qua … [Read more...] about Too Busy to Make a Video? What’s Holding you Back?