By Josh Gold With the holiday season coming to an end, I’d like to take a moment revisit a topic that I believe is - or should be - fundamental for many nonprofits: alumni relations. Last time we covered this subject, I suggested several videos you could use, alone or in co … [Read more...] about Are You Ready to take Alumni Relations Seriously?
By Josh Gold I heard a striking insight recently from Rabbi Yaakov Deutscher. He’s the executive director for one of our long-time clients, KTA. It was something I had never thought of before, and I asked if I could share it with my readers. With Rabbi Deutscher’s go-ahead, … [Read more...] about Why Honoree Videos are a Good Longterm Investment
By Josh Gold When you make a film for your website or for a campaign, it’s a pretty common practice to host it on YouTube. YouTube is free, and it’s a site where people spend a lot of time watching videos. What could be better? Turns out, a lot of things. What’s wrong wit … [Read more...] about The Problem with Putting your Nonprofit’s Videos on YouTube
By Josh Gold There’s a thought-provoking question that many clients have asked me over the years: How much do I really need to spend on video? This might sound like penny pinching, but it’s actually a lot more profound than that. In fact, it exposes an important dil … [Read more...] about The Financial Upside of Doing Things Right
By Josh Gold Here’s a quick tip to save you from a thousand-dollar mistake: If there’s one piece of advice I could make sure my clients listened to, it would be: Always have a plan. Or, to put it another way, never film “just because.” Organizations often get excited w … [Read more...] about How to Avoid a Costly Trap and Save Thousands