By Josh Gold If you’ve been following the latest in fundraising trends, you know that crowdfunding is a growing phenomenon among NPOs. It costs less than your annual dinner and has benefits that are seriously worth exploring. Video is a terrific way to keep the community engaged and spirits high over the course of a crowdfunding campaign. From a more elaborate launch video to updates and cheerleading, I believe the essential qualities … [Read more...] about How to Boost your Crowdfunding Efforts with Video
By Josh Gold I’ve been traveling a lot lately for work and, as a result, sitting through a lot of airline safety videos. You know the drill: “Please remain seated with your seatbelt safely fastened any time the seatbelt sign is on… Stow your personal items in the overhead compartment… Take a moment to look around for the nearest exit…” Back in the day, these videos earned a kind of cliché status by being completely boring no matter which … [Read more...] about Case Study: Virgin America and the Airline Safety Video
By Josh Gold Let’s talk about crowdfunding. Many organizations have been making it a big part - sometimes even the biggest part - of their fundraising efforts. This change has had some pretty dramatic consequences. And as someone who invests a lot of time and creative energy in nonprofit growth and success, I have to say - I'm definitely a fan. There's a lot to be excited about here. If you haven’t added crowdfunding to your nonprofit … [Read more...] about 4 Reasons Every Nonprofit Should Consider Crowdfunding
By Josh Gold In our first post on landing pages, we talked about using video to achieve two fundamental goals: getting people to visit your page, and getting them to commit to an action once they’re there. That covers question of how - how do you portray yourself? What tone and format that are best suited for the challenges of landing pages? Today, we’re tackling the question of what - what content will help you face these challenges? … [Read more...] about Why ‘Focus’ is the Missing Ingredient from Your Landing Page
By Josh Gold When I approach nonprofits to discuss video marketing, I usually deal with directors of development, recruitment, or marketing. I’ve seen firsthand that you’re all busy people with staffs to oversee, boards to answer to and concrete goals to meet for every quarter - ensure this much growth, or bring in this many dollars. A video marketing campaign can be a huge asset in achieving and even surpassing these goals. The … [Read more...] about Too Busy to Make a Video? What’s Holding you Back?