By Josh Gold Today, I want to talk about a popular approach to creating video: the fast way. Some project ideas are part of a long-term strategy, carefully planned, scheduled, and implemented. Others arrive a little more off the cuff. Say you, or your boss, or your client … [Read more...] about Rush Projects: the Good, the Bad, and the Ugly
By Josh Gold These days, it’s hard for any organization to make do without video. For nonprofits in particular, it’s hard to compete for attention among prospects and donors, and hard to impress those whose eyes you do manage to catch. But video is expensive, too. At the … [Read more...] about Making a Video Without a Budget
By Josh Gold With the holiday season coming to an end, I’d like to take a moment revisit a topic that I believe is - or should be - fundamental for many nonprofits: alumni relations. Last time we covered this subject, I suggested several videos you could use, alone or in co … [Read more...] about Are You Ready to take Alumni Relations Seriously?
By Josh Gold I heard a striking insight recently from Rabbi Yaakov Deutscher. He’s the executive director for one of our long-time clients, KTA. It was something I had never thought of before, and I asked if I could share it with my readers. With Rabbi Deutscher’s go-ahead, … [Read more...] about Why Honoree Videos are a Good Longterm Investment
By Josh Gold When you make a film for your website or for a campaign, it’s a pretty common practice to host it on YouTube. YouTube is free, and it’s a site where people spend a lot of time watching videos. What could be better? Turns out, a lot of things. What’s wrong wit … [Read more...] about The Problem with Putting your Nonprofit’s Videos on YouTube