By Josh Gold I’ve been playing with an idea lately, and even though it’s not fully formed, I’d love to throw it out there for some feedback. I think it has a lot of potential, but I’m not looking to reinvent the wheel here, so feel free to let me know if this is ground that’ … [Read more...] about Causes or Communities: Which Marketing Strategy is Right for You?
By Josh Gold Some videos produce results that are easy to quantify. Or at least - relatively easy, once you’re familiar with how to read the metrics. If you include a video in your invitation to your annual dinner, you can keep track of how often that video was opened; how m … [Read more...] about Playing the Long Game: It’s Not As Hard As You Think
By Josh Gold When you’re working on a video, one of the most important things you can do is stay focused. (See? It’s even number one on this list.) When you lose sight of your goal, it’s easy to end up wasting resources on extras that aren’t necessary and may even work ag … [Read more...] about How to Avoid Distractions and Make a Killer Video
By Josh Gold I’ve talked a lot about why it’s useful to think of marketing as a process. I’ve advocated for patient, long-term investment in developing a rapport with your supporters and cautioned not to push too hard, too quickly - rather, to wait for a payoff that can only be … [Read more...] about Asking Donors for Money – the Right Way
By Josh Gold When you hire an outside contractor to make a video for you, one of the things you’re paying for is peace of mind. After all, you’ve put the project in the hands of a professional; from that point on, you should be free to go back to your real job, waiting only … [Read more...] about The Filmmaking Process: What to Expect when Working with Professionals