By Josh Gold With the holiday season coming to an end, I’d like to take a moment revisit a topic that I believe is - or should be - fundamental for many nonprofits: alumni relations. Last time we covered this subject, I suggested several videos you could use, alone or in combination, to keep your alumni engaged and invested in your mission. This time, I’m going to take a step back to go over why this work is so important and why I recommend … [Read more...] about Are You Ready to take Alumni Relations Seriously?
By Josh Gold I heard a striking insight recently from Rabbi Yaakov Deutscher. He’s the executive director for one of our long-time clients, KTA. It was something I had never thought of before, and I asked if I could share it with my readers. With Rabbi Deutscher’s go-ahead, here we are. The conversation was about our recent video together, since I was in the middle of writing up a case study to talk about our process and way of … [Read more...] about Why Honoree Videos are a Good Longterm Investment
By Josh Gold When you make a film for your website or for a campaign, it’s a pretty common practice to host it on YouTube. YouTube is free, and it’s a site where people spend a lot of time watching videos. What could be better? Turns out, a lot of things. What’s wrong with YouTube? There’s nothing wrong with YouTube, per se. It’s just not built for your video goals. YouTube is very good at their business - and their business is … [Read more...] about The Problem with Putting your Nonprofit’s Videos on YouTube
By Josh Gold There’s a thought-provoking question that many clients have asked me over the years: How much do I really need to spend on video? This might sound like penny pinching, but it’s actually a lot more profound than that. In fact, it exposes an important dilemma. People who ask this are showing me that they understand that video is valuable. What they’re asking is, just how valuable is it? They know that the impact of a video … [Read more...] about The Financial Upside of Doing Things Right
By Josh Gold Here’s a quick tip to save you from a thousand-dollar mistake: If there’s one piece of advice I could make sure my clients listened to, it would be: Always have a plan. Or, to put it another way, never film “just because.” Organizations often get excited when they have a prominent speaker or special event coming up, thinking that this will be a great PR opportunity. They ask me to come in and film the speech or activity, … [Read more...] about How to Avoid a Costly Trap and Save Thousands