By Josh Gold I’ve talked a lot about why it’s useful to think of marketing as a process. I’ve advocated for patient, long-term investment in developing a rapport with your supporters and cautioned not to push too hard, too quickly - rather, to wait for a payoff that can only be … [Read more...] about Asking Donors for Money – the Right Way
By Josh Gold When you hire an outside contractor to make a video for you, one of the things you’re paying for is peace of mind. After all, you’ve put the project in the hands of a professional; from that point on, you should be free to go back to your real job, waiting only … [Read more...] about The Filmmaking Process: What to Expect when Working with Professionals
By Josh Gold Today, I want to talk about a popular approach to creating video: the fast way. Some project ideas are part of a long-term strategy, carefully planned, scheduled, and implemented. Others arrive a little more off the cuff. Say you, or your boss, or your client … [Read more...] about Rush Projects: the Good, the Bad, and the Ugly
By Josh Gold These days, it’s hard for any organization to make do without video. For nonprofits in particular, it’s hard to compete for attention among prospects and donors, and hard to impress those whose eyes you do manage to catch. But video is expensive, too. At the … [Read more...] about Making a Video Without a Budget
By Josh Gold With the holiday season coming to an end, I’d like to take a moment revisit a topic that I believe is - or should be - fundamental for many nonprofits: alumni relations. Last time we covered this subject, I suggested several videos you could use, alone or in co … [Read more...] about Are You Ready to take Alumni Relations Seriously?