By Josh Gold Recently, a colleague of mine asked for my take on how nonprofits might benefit from virtual reality (a.k.a. VR) or 3-D videos, a relatively new technology that’s been getting hype in some quarters over the last few years. These are interactive films that let the v … [Read more...] about VR Marketing: Is it a Fad or is it the Real Thing?
By Josh Gold In a previous post, I made an effort to demystify all the elements that go into making a video. One of the things I emphasized at the time was the importance of conducting serious research and using it to craft strong message that can help you achieve tangible … [Read more...] about Why Research? The Data may Surprise You
By Josh Gold Does this sound familiar? You’re making a video, and you struggle to come up with the story and concept at first. But then the ideas start flowing. You want to tell viewers about the success of your last event; you want to highlight a recent feature that’s rea … [Read more...] about The Three Bears Approach: How to Get a Video That’s Just Right
By Josh Gold I’ve been playing with an idea lately, and even though it’s not fully formed, I’d love to throw it out there for some feedback. I think it has a lot of potential, but I’m not looking to reinvent the wheel here, so feel free to let me know if this is ground that’ … [Read more...] about Causes or Communities: Which Marketing Strategy is Right for You?
By Josh Gold Some videos produce results that are easy to quantify. Or at least - relatively easy, once you’re familiar with how to read the metrics. If you include a video in your invitation to your annual dinner, you can keep track of how often that video was opened; how m … [Read more...] about Playing the Long Game: It’s Not As Hard As You Think